Typecon Event Design:
Visual Design System
Context
TypeCon is an international typography conference that brings together designers, educators, and typographic practitioners. The project explored how a visual system could support a fully digital conference experience while reflecting the theme of togetherness during a time of physical distance.
Objective
The objective was to design a flexible event identity that could adapt across multiple touchpoints posters, schedules, website layouts, motion, and digital interfaces—while remaining rooted in typographic expression..
Discipline
Branding / Advertising / Typography / Motion Graphics / UI-UX Design
Process
The process began with sketching and typographic exploration, using type itself as both content and structure. Multiple visual directions were explored through hand sketches and digital studies, testing how typography could convey connection, rhythm, and motion. Interface references, kinetic type, and layout systems informed how information could live consistently across screens.
Outcome
A cohesive typographic system adaptable across event touchpoints
Poster, schedule, web, and interface explorations grounded in a shared visual language
A system that balanced experimentation with clarity
Learnings
Typography can act as both narrative and interface
Systems thinking is essential when designing for multi-format events
Structure allows expressive design to remain legible and accessible
