Professional Experience
Senior Graphic Designer
Rockwell Automation, (2023 - Present)
Led the development of a cohesive visual system for Plex following its acquisition, ensuring consistency across digital and brand touchpoints.
Designed social media campaigns and motion graphics to enhance narrative clarity and audience engagement.
Collaborated cross-functionally with marketing, product, and UX teams to translate complex information into accessible visual communication.
Visual Designer and Illustrator
Archslate (Hiring platform based in US), (2020 - 2021)
Developed clear, infographic-led website visuals to support user navigation and understanding.
Created illustrations and social media content aligned with the brand’s digital identity.
Senior Graphic Designer
Cognizant Technology and Solutions, (2018 - 2021)
Worked across UI/UX, branding, illustration, and spatial design on large-scale projects for global clients, contributing to web, app, print, and environmental design deliverables.
Developed scalable visual systems and brand guidelines to ensure consistency across platforms, teams, and regions.
Collaborated with UX designers, developers, and business stakeholders to translate complex requirements into clear, user-focused visual communication.
Junior Graphic Designer
Therefore Design, (2017 - 2017)
Designed logos and brand identities for food and beverage clients through competitive research and visual concept exploration.
Produced production-ready packaging designs and promotional visual assets for consumer products.
Intern Graphic Designer and Illustrator
Studio Vitamin | D, (2016 - 2016 )
Conducted cultural and historical research to create illustration-driven products communicating aspects of India’s heritage.
Translated research into clear, visually engaging designs conveying complex ideas in an accessible format.
Education
Masters in Graphic Design and Digital Media (MA), 2021 - 2023
Academy of Art University, SF, CA
Courses included Digital Design, Type Forms & Systems, Visual Thinking, Motion Graphics, Integrated Communications, Art History.
Bachelors of Fine Arts (BFA) , 2013-2017
Bharati Vidyapeeth College of fine arts (COFA), Pune, India
Skills
Typography / Illustration / Branding / User Interface Design (UI Design) / Motion graphics / User Experience Design (UX Design) / Packaging / Prototyping / Photography / Editorial / Wireframing / Storyboarding.
Software
Illustrator / Photoshop / Adobe XD / InDesign / After Effects / Figma / Procreate / Microsoft Office / Keynote / Notion.
For more info reach out to me at hello@rasikadesign.com