Professional Experience

Senior Graphic Designer
Rockwell Automation, (2023 - Present)

  • Led the development of a cohesive visual system for Plex following its acquisition, ensuring consistency across digital and brand touchpoints.

  • Designed social media campaigns and motion graphics to enhance narrative clarity and audience engagement.

  • Collaborated cross-functionally with marketing, product, and UX teams to translate complex information into accessible visual communication.

Visual Designer and Illustrator
Archslate (Hiring platform based in US), (2020 - 2021)

  • Developed clear, infographic-led website visuals to support user navigation and understanding.

  • Created illustrations and social media content aligned with the brand’s digital identity.

Senior Graphic Designer
Cognizant Technology and Solutions, (2018 - 2021)

  • Worked across UI/UX, branding, illustration, and spatial design on large-scale projects for global clients, contributing to web, app, print, and environmental design deliverables.

  • Developed scalable visual systems and brand guidelines to ensure consistency across platforms, teams, and regions.

  • Collaborated with UX designers, developers, and business stakeholders to translate complex requirements into clear, user-focused visual communication.

Junior Graphic Designer
Therefore Design, (2017 - 2017)

  • Designed logos and brand identities for food and beverage clients through competitive research and visual concept exploration.

  • Produced production-ready packaging designs and promotional visual assets for consumer products.

Intern Graphic Designer and Illustrator
Studio Vitamin | D, (2016 - 2016 )

  • Conducted cultural and historical research to create illustration-driven products communicating aspects of India’s heritage.

  • Translated research into clear, visually engaging designs conveying complex ideas in an accessible format.

Education

Masters in Graphic Design and Digital Media (MA), 2021 - 2023
Academy of Art University, SF, CA
Courses included Digital Design, Type Forms & Systems, Visual Thinking, Motion Graphics, Integrated Communications, Art History.

Bachelors of Fine Arts (BFA) , 2013-2017
Bharati Vidyapeeth College of fine arts (COFA), Pune, India

Skills

Typography / Illustration / Branding / User Interface Design (UI Design) / Motion graphics / User Experience Design (UX Design) / Packaging / Prototyping / Photography / Editorial / Wireframing / Storyboarding.

Software

Illustrator / Photoshop / Adobe XD / InDesign / After Effects / Figma / Procreate / Microsoft Office / Keynote / Notion.


For more info reach out to me at hello@rasikadesign.com

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