Context
This project involved creating a visual identity for a film festival, with a focus on advertising and promotional materials. The identity needed to communicate atmosphere, tone, and narrative while remaining adaptable across formats.

Objective
The objective was to develop a visual language that could represent the spirit of the festival while supporting clear communication across promotional materials.

Process:
Visual exploration focused on creating a immersive experience for the viewer with the elements such as composition, typography, and imagery. Iterations tested how scale, contrast, and layout could guide attention while maintaining a cinematic sensibility.